Items where Author is "Latha, R S"

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Latha, R S and Chandran, M (2025) Role of Artificial Intelligence-Enabled Marketing Strategies on Purchase Decisions. Indian Journal of Information Sources and Services, 15 (1). pp. 260-266. ISSN 2231-6094

Latha, R S and Chandran, M (2024) Is artificial intelligence really influencing the marketing strategies and consumer behaviour? Salud, Ciencia y Tecnología - Serie de Conferencias, 3. p. 896. ISSN 2953-4860

This list was generated on Thu Jan 29 14:44:36 2026 IST.