Items where Author is "Keerthana, B"

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Keerthana, B and JAYAKANI, S (2025) The Impact of Artificial Intelligence on Consumer Behaviour in E-Commerce: A Review. In: Recent Advances in Management: E-Commerce, Hospitality, and Consumer Trends. SRR PUBLISHING RESEARCH, CHENNAI, INDIA, pp. 134-145. ISBN 978-81-987134-2-1

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