Items where Author is "Kamala, S"

Kamala, S and Thaiyalnayaki, M. (2026) Examining the Impact of Pre-Purchase Information Sources, Demographics, and Communication Strategies on Consumer Satisfaction in the Two-Wheeler Industry. MSW Management, 36 (1). pp. 1872-1879. ISSN 1053-7899

Kamala, S and Thaiyalnayaki, M. (2025) Impact of Information Sources on Consumer Satisfaction Towards Two-Wheelers with Special Reference to Chennai City. Indian Journal of Information Sources and Services, 15 (1). pp. 345-349. ISSN 2231-6094