Items where Author is "Archana, K"

Article

Archana, K and Vennilaa Shree, S (2026) Hybrid Digital Marketing in Fashion E-Commerce: A Case Study of Myntra’s End-of-Reason Sale. Hybrid Digital Marketing in Fashion E-Commerce: A Case Study of Myntra’s End-of-Reason Sale, 1. pp. 6471-6478. ISSN 2247-7225

Conference or Workshop Item

Archana, K and Vennilaa Shree, S (2025) A Study on Digital Marketing Strategies on Customer Attraction and Retention in Fashion Retail Outlets in Chennai City With Special Reference to Women Customers. In: Indian Economic Association 108th Conference.