Items where Author is "Amalahasan, M"
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Article
Amalahasan, M and Sujatha, T (2026) Exploring Customer Engagement in Omni-Channel Fashion Retail: Evidence from Chennai City. International Journal of Business and Economics Research, 12 (9): 10. pp. 107-118. ISSN 2455-3921
Book Section
Amalahasan, M and Sujatha, T (2026) EXPLORING CUSTOMER ENGAGEMENT STRATEGIES IN OMNI CHANNEL FASHION RETAIL: INSIGHTS FROM CHENNAI'S URBAN SHOPPERS. In: INTEGRATING ARTS, SCIENCES & HUMANITIES. 1 ed. 1, 1 (1). KBM Publications, The Nilgiris, Tamil Nadu, India, pp. 87-95. ISBN 978-81-997732-1-9