Millennial consumer’s stance toward sustainable fashion apparel

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Chalapathi, Beeraka and Rajini, G (2024) Millennial consumer’s stance toward sustainable fashion apparel. Salud, Ciencia y Tecnología - Serie de Conferencias, 3. p. 885. ISSN 2953-4860

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Official URL: https://doi.org/10.56294/sctconf2024885

Abstract

Sustainable fashion is the emerging fashion trend in Global fashion. In India, 34 % of population is a potential millennial contributing to the Indian economy. The present study examines the relationship of quality consciousness, price consciousness, availability of apparel, benefits, and Environmental concern on post-purchase behaviour of sustainable apparel and millennial consumer satisfaction.

Item Type:	Article
Subjects:	Management Studies > International Trade
Domains:	Management Studies
Depositing User:	Mr IR Admin
Date Deposited:	06 Oct 2024 06:54
Last Modified:	11 Jun 2026 06:48
URI:	https://ir.vistas.ac.in/id/eprint/8853

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