Machine Learning Validation of AI Content Marketing Impact on Indian Manufacturing: Real vs Synthetic Benchmark
Janani, M and ANDAL, V (2026) Machine Learning Validation of AI Content Marketing Impact on Indian Manufacturing: Real vs Synthetic Benchmark. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 36 (1). pp. 6658-6661. ISSN 1053-7899
Janani MSWM_scopus_2026_28855 (1).pdf
Download (499kB)
Abstract
This research proposes a machine learning validation of AI content marketing's impact on Indian manufacturing competitiveness through comprehensive real
vs synthetic dataset benchmarking. Research Analysis is comprises of 269 real manufacturing responses (44% MSME, 50% manufacturing sector) using five
algorithms for validation: Logistic Regression (61.1%), SVM (59.3%), Random Forest (59.3%), XGBoost (55.6%), and ensemble (51.9%) reveals designation as
the primary satisfaction predictor (6.7% feature importance). These low satisfaction variance (σ=0.29, μ=4.04/5) limited the real-data which is obtained responses,
so 1000 sample synthetic dataset is used with engineered demographic and the response correlations achieved 95.5% accuracy (Random Forest), representing
34.4% methodological improvement and confirming ML pipeline robustness. Few important parameters are considered such as young tech professionals (Below
30 years, Technology/AI Services) and MSME owners, who exhibit highest AI marketing receptivity (4.6/5 average), while senior postgraduate managers show
skepticism (2.8/5 trust scores). These findings provides an evidence that AI marketing adoption enhance MAKE IN INDIA competitiveness, and particularly
among MSME’s firms with the results analyzed from responses. This dual-dataset technique establishes a rigorous approach to find a demographic patterns in
large responses.
| Item Type: | Article |
|---|---|
| Subjects: | Computer Science Engineering > Machine Learning |
| Depositing User: | Dr Alagu A |
| Date Deposited: | 23 Oct 2026 06:28 |
| Last Modified: | 23 Oct 2026 09:18 |
| URI: | https://ir.vistas.ac.in/id/eprint/23206 |
