THE ROLE OF MUSIC IN THE SUCCESS OF MOVIE MARKETING

In today's day and age, music is one
of the best tools to build the ‘spoils'
as well as inducing emotional
strength and promoting material that is easier
to remember, for marketing the movie. This
paper explores how songs, music-based movie
trailers, teaser music cues, and soundtrack
releases are effective in promoting the
commercial success of movies. The paper aims
to make the point that music can help the film
marketing process on three levels: it can be an
effective way of creating emotional impact in
the first impression of a film; it can be a means
of identifying the film brand; and its can then
extend its propagation beyond the horizon of
the trailer, as the film's music circulates in the
social network and is shared across the digital
channels.
There are other factors involved in
creating a successful movie marketing other
than the visuals and supporting presence of a
star; it is about the right jazzy music, cutting
to the beats, and aligning sounds to emotion.
The paper provides a conclusion that, as part
of the attached, saturated media markets,
music has the power to differentiate the
picture and turn into curiosity, expectation,
and revisit.