Changing News Consumption Behavior In The Era Of Short-Form Video Platforms

The proliferation of short form video platforms has brought significant changes into the news consumption
habits of people in the modern world. In this regard, this paper explores the new trends associated with changing
news consumption behavior influenced by short form video platforms, mainly young viewers. Being
characterized by their compactness, attractiveness, and personalization of news, short form video content has
become increasingly popular among news consumers due to the provided benefits. This study is based on two
theoretical backgrounds, including the uses and gratifications theory (ugt) and the technology acceptance model
(tam).
The selected approach to conducting this study involves the utilization of a quantitative methodology. A survey
with 120 respondents aged 18-30 was conducted, and the results revealed that people have shifted towards the
use of short form video platforms rather than sticking to traditional methods. Users tend to prefer concise and
simple messages rather than detailed coverage of the event, which leads to a decrease in attention and poor
comprehension of news in general. Besides, an adequate level of trust in the content has been observed.
Keywords: Short-Form Video, News Consumption, Reels, Social Media, Infotainment, Gen Z, Digital
Journalism.