LEGAL PITFALLS IN ONLINE BUSINESS VENTURES

ABSTRACT
The digital revolution has fundamentally altered the landscape of global commerce, offering
unprecedented opportunities for innovation and growth while simultaneously giving rise to
complex web of legal challenges. This comprehensive article explores the multifaceted length
pitfalls in online business ventures, with a primary focus on the Indian regulatory framework.
Through a detailed analysis of the Information Technology Act, 2000, the Consumer Protection
Act, 2019 and the Digital Personal Data Protection Act, 2023, the study highlights the tension
between rapid technological advancement and regularity lag. Furthermore, it examines the
critical role of intellectual property rights, cybersecurity mandates and taxation compliance in
ensuring the sustainability of digital enterprises. Special attention is given to the regional
dynamics of Tamil Nadu, serving as a microcosm for the broader Indian digital economy. By
synthesizing landmark judicial precedents and contemporary policy initiatives, this research
provides a roadmap for entrepreneurs and policymakers to navigate the digital frontier securely
and ethically.