Evaluation of Marketing Strategy Effectiveness and Technology Adoption in Drone Spraying Services: A Study on Farmer Adoption in Tamil Nadu

This paper looks at how marketing strategies affect the adoption of drone spraying services among farmers in Tamil Nadu. Even though these technologies are available, many farmers are still hesitant to use them because of cost concerns, lack of trust, and limited real-world experience.
For this study, responses were collected from 100 participants through a questionnaire shared using Google Forms. The data were then examined using basic statistical methods to understand how awareness, perception, and trust relate to adoption behaviour.
The results suggest that simply being aware of drone spraying is not enough to influence usage. Farmers tend to make decisions only after they are convinced about reliability and economic benefits. It was also noticed that field demonstrations and personal recommendations play a stronger role than digital promotions.
Overall, the study shows that practical exposure and trust are key factors in improving adoption among farmers.