Digital Transformation in E-commerce: An Empirical Analysis of Customer Behaviour and Marketing Performance Using Machine Learning Approaches

Jayamangala, Hariharan (2025) Digital Transformation in E-commerce: An Empirical Analysis of Customer Behaviour and Marketing Performance Using Machine Learning Approaches. In: National Conference on Computational Intelligence & Applications, August 22, 2025, Bengaluru.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	Computer Applications > Artificial Intelligence
Domains:	Computer Applications
Depositing User:	Mr IR Admin
Last Modified:	13 May 2026 06:01
URI:	https://ir.vistas.ac.in/id/eprint/19391

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