A Study Of Sustainable Development Goals Reflected In Actor Vivek Comedy In Tamil Cinema: A Special Reference To The Film Kadhal Sadugudu

Abstract: This research investigates the incorporation of Sustainable Development Goals (SDGs) into the
comic performances of actor Vivek in Tamil cinema, with a particular emphasis on the film Kadhal Sadugudu
(2003). Vivek, known for blending comedy with social conscience, uses his screen presence to promote key
topics such as environmental preservation, education, and civic responsibility—all of which are essential
themes connected with the United Nations' Sustainable Development Goals. The present research examines
selected sequences and exchanges from Kadhal Sadugudu, focusing on how Vivek's character promotes
sustainable principles softly but successfully via sarcasm and wit. The research adopts the qualitative analysis
of content technique to investigate the relationship between enjoyment and advocacy. By analyzing Vivek's
role in raising public knowledge about sustainability, the research highlights the power of popular film as a
tool for social change. Finally, this study adds to the discussion of cultural interaction techniques for
environmentally friendly growth via the perspective of regional film and popular comedy performance.