A Study on AI- Driven Marketing and its Impact on Consumer Purchasing Behavior

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S, Lokeshwari (2026) A Study on AI- Driven Marketing and its Impact on Consumer Purchasing Behavior. REST Journal on Banking Accounting and Business, 5 (2). p. 59. ISSN 2583-4746

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Official URL: https://doi.org/10.46632/jbab%2F5%2F2%2F9

Item Type:	Article
Depositing User:	Mr IR Admin
Last Modified:	11 May 2026 10:01
URI:	https://ir.vistas.ac.in/id/eprint/17435

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