BRIDGING THE GAP BETWEEN DIGITAL PRIVACY RIGHTS AND CORPORATE DATA PRACTICE ANALYSIS

The rapid evolution of digital technologies has fundamentally reshaped modern society,
transforming how individuals communicate, access information, and participate in economic
activities. In this data-driven era, personal information has emerged as a critical asset, often
described as the “new oil” powering innovation and business growth.
Corporations, particularly in the technology and digital services sectors, rely heavily on the
collection, analysis, and monetization of user data to enhance operational efficiency,
personalize services, and maintain competitive advantage.
However, this increasing dependence on data has raised profound concerns regarding the
protection of digital privacy rights and the ethical implications of corporate data practices.
Digital privacy refers to an individual’s right to control the collection, use, storage, and
dissemination of their personal information. Over the past decade, governments and regulatory
bodies across the world have introduced legal frameworks and policies designed to safeguard
these rights, emphasizing principles such as informed consent, transparency, data minimization,
and accountability. Despite these regulatory advancements, there remains a persistent and
widening gap between the intended protections offered by digital privacy laws and the actual
practices adopted by corporations.