CUSTOMER SEGMENTATION USING RFM INTEGRATED WITH UMAP AND HDBSCAN
Kalpana, Y. and Anitha, R (2025) CUSTOMER SEGMENTATION USING RFM INTEGRATED WITH UMAP AND HDBSCAN. In: Innovations and Research in Science and Technology. Bhumi Publishing, India, pp. 137-151. ISBN 978-93-47587-69-6
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Abstract
The exponential growth of online retail platforms has led to the accumulation of large-scale transactional data containing valuable information about customer purchasing behavior. Retailers increasingly rely on data-driven techniques to understand customer heterogeneity and to design personalized marketing strategies. Customer segmentation is a critical analytical task that enables businesses to group customers with similar behavioral characteristics, thereby improving customer engagement, retention, and profitability.
| Item Type: | Book Section |
|---|---|
| Subjects: | Computer Science Engineering > Machine Learning |
| Domains: | Computer Science Engineering |
| Depositing User: | Mr IR Admin |
| Last Modified: | 11 May 2026 09:03 |
| URI: | https://ir.vistas.ac.in/id/eprint/16760 |
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