MARKET POWER IN THE DIGITAL AGE INDIA’S BATTLE AGAINST BIG TECH MONOPOLIES

Book Overview
Market Power in the Digital Age is a legal and policy analysis of how India's competition law framework confronts the growing dominance of Big Tech platforms. The book examines how digital markets — driven by network effects, data accumulation, and platform-mediated commerce — create new and unprecedented forms of market concentration that traditional competition law struggles to address.
The book is structured across 9 chapters covering:

Introduction — The digital revolution, winner-takes-all dynamics, and landmark 2024 enforcement actions (CCI vs. Meta/WhatsApp, EU vs. Google/Apple/Meta, US vs. Google).
Conceptual Framework — Abuse of dominance, multi-sided platforms, data moats, and feedback loops in digital markets.
India's Legal Framework — Strengths and limitations of the Competition Act and the Competition Commission of India (CCI).
Comparative Analysis — How India's approach compares to the EU's Digital Markets Act and US antitrust enforcement.
Enforcement Challenges — Practical difficulties in applying competition law to fast-moving digital ecosystems.
Empirical Case Studies — Key abuse-of-dominance cases in India's digital markets (Google, Amazon, Meta/WhatsApp).
Future Directions & Policy Recommendations — Reforms needed to modernize India's competition regime.
AI & Technology in Enforcement — How AI tools can help regulators detect and counter digital dominance.
Modern Competition Legislation — The foundational principles shaping contemporary competition law globally.

Core Argument: India's existing competition law tools, designed for traditional markets, are increasingly inadequate for regulating Big Tech. The book advocates for proactive regulatory reform, drawing lessons from global jurisdictions to build a more robust framework fit for the digital age.