ROLE OF JUDICIARY AND REGULATORY AUTHORITIES IN REGULATING UNFAIR TRADE PRACTICES IN E-COMMERCE

This study explores how India’s legal system is responding to unfair trade practices in the fast-growing world of e- commerce and quick commerce. As more people rely on digital platforms for everyday purchases, concerns around misleading advertisements, hidden charges, and platform accountability have become increasingly relevant. The research looks at how courts have stepped in to protect consumers by interpreting existing laws in a way that fits modern, technology-driven markets. Key judgments such as Indian Medical Association v V P Shantha and Shreya Singhal v Union of India show how the judiciary has expanded consumer rights and clarified the responsibilities of online platforms. Alongside the judiciary, regulatory bodies like the Central Consumer Protection Authority and the Competition Commission of India play a key role in monitoring market practices and ensuring fairness. However, the study finds that challenges such as weak enforcement, complex technologies, and overlapping responsibilities often limit their effectiveness. The paper argues that India needs a more forward-looking and flexible approach to regulation, one that keeps up with technological change while keeping consumer interests at its core. Strengthening coordination, improving technical expertise, and updating legal frameworks will be essential to ensure fairness, transparency, and trust in the digital marketplace.