NAVIGATING LEGAL, ETHICAL AND POLICY CHALLENGES OF COPYRIGHT IN AI GENERATED CONTENT

The accelerated development of artificial intelligence, particularly generative technologies, has
brought a significant transformation in the creation and dissemination of creative content
worldwide. In contrast to earlier digital tools that primarily functioned as aids to human
activity, contemporary AI systems are capable of autonomously producing a wide range of
outputs, including written material, visual designs, musical works, and sophisticated
audiovisual content. This advancement has deeply influenced several sectors such as film and
media, education, journalism, and academic research, where content generation is a core
function.
Within the film and media industry, AI based applications are now employed in areas such as
script development, editing processes, visual enhancements, and the creation of digital
characters. These innovations contribute to reduced production time and costs while also
opening avenues for creative experimentation. In the educational sphere, AI powered systems
enable the generation of customized learning resources, summaries, and instructional materials,
thereby improving accessibility and personalization. The field of journalism has similarly
experienced change, with AI assisting in automated news writing, data interpretation, and the
delivery of timely updates, enhancing both speed and efficiency.