Consumer Perception Towards Online Grocery Shopping

The study examines consumer perceptions toward online grocery shopping in Chennai city. It analyzes demographic factors, shopping preferences, convenience, pricing, quality, user friendliness, delivery services, and promotional offers influencing online grocery purchase behavior. Using percentage analysis and factor analysis, the study identifies five major dimensions affecting online grocery shopping behavior: Worth, Placate, Thump, Cognizant, and Enticement factors.