Digital Sustainability in Business Models: Role of Digital Enablers and Smart Technology

As responsible business practices gain momentum, business models subsequently have evolved into a mechanism in which value is generated, long-term viability is ensured, and environmental responsibilities are considered. Today's organizations must navigate the complex interactions that are at the crossroads of environmental responsibilities, digital transformation, and the United Nation's Sustainable Development Goals.
This study investigates the processes of digital enablers
(smart automation and data-driven decisions) assisted by
digital resources ie smart technology (IoT) toward
building economically digital sustainable business
models. The study further explores the moderating
effects of managerial capacity, which facilitate a stronger
link between digital enablers, the Internet of Things
(IoT), and sustainable outcomes. Using survey data
collected from 250 professionals, the analysis employs
regression models to explore relationships between
digital enablers, IoT, and sustainable business outcomes.
Findings reveal that IoT resources and managerial
capacity are two of the most significant and consistent
digital resource and moderating variable of economic
sustainability. However, under varying organizational
capacities, smart automation and data- driven decisions
are contingent. Implications for theory related to the
emerging digital sustainability aspects in business model
development are discussed, along with practical
strategies for organizations to leverage digital ecosystems
to meet and ensure long-term viability.