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A, Vijayan and Dr, V.Jayanthi (2026) Leadership Qualities and Its Influence Towards Successor Experience in the Family-Owned Educational Institutions, Chennai City. MSW Management – Multidisciplinary, Scientific Work and Management Journal, 26 (1). ISSN 1053-7899

Vetrivel, V and Sasikumar, P. and Gokulakrishnan, A and Ruby Evangelin, M. and Dr, V.Jayanthi and Vijayalakshmi, V (2022) The impact of sales promotion techniques on consumer purchase intention in FMCG products. International Journal of Commerce and Management Research, 8 (1). pp. 23-26. ISSN 2455-1627