Items where Author is "Vijayalakshmi, V"

Article

Abarna, K R and Vijayalakshmi, V and Andal, V (2023) Impact of Risk and Trust on The Purchase Decision of Online Shopping Customers- a Study With Reference to Chennai City. International Journal of Professional Business Review, 8 (4). e01150. ISSN 2525-3654

Vetrivel, V and Sasikumar, P. and Gokulakrishnan, A and Ruby Evangelin, M. and Jayanthi, V and Vijayalakshmi, V (2022) The impact of sales promotion techniques on consumer purchase intention in FMCG products. International Journal of Commerce and Management Research, 8 (1). pp. 23-26. ISSN 2455-1627