Items where Author is "Thirumalvalavan, K"

Vetrivel, V and Deepa, S and Vinayagam, K and Gokulakrishnan, A and Thirumalvalavan, K (2023) Understanding consumer perceptions of brand determinants in service sector brand extension. International Journal of Commerce and Management Research, 9 (5). pp. 1-5. ISSN 2455-1627

Deepa, S and Vinayagam, K and Gokulakrishnan, A and Thirumalvalavan, K and Vetrivel, V (2023) The Impact of Branding on Supermarket Visits: A Comprehensive Analysis. International Journal of Advances in Engineering and Management, 5 (9). pp. 387-394. ISSN 2395-5252