Items where Author is "Saravanakumar, G"

Cimna Sunny, M and Gokulakrishnan, A and Saravanakumar, G and Vetrivel, V and Vinayagam, K (2024) The Role of Brand Determinants in Maintaining Long-Term Customer Relationships with Branded Product. International Journal for Multidisciplinary Research, 6 (1). pp. 1-11. ISSN 2582-2160

Vinayagam, K and Saravanakumar, G and Gokulakrishnan, A and Deepa, S and Kalaiselvan, V (2023) The role of customer experience on retail management and customer loyalty. International Journal of Commerce and Economics, 5 (4). pp. 49-56. ISSN 2664-7532