Items where Author is "Ruby Evangelin, M."

Ruby Evangelin, M. and Gokulakrishnan, A and Sasikumar, P (2023) Emerging Trends in Online Impulse Buying Behavior: A Bibliometric Analysis and Future Research Directions. Tuijin Jishu/Journal of Propulsion Technology, 44 (5). pp. 430-451. ISSN 1001-4055

D, Vimala and Ruby Evangelin, M. and Vasantha, S. (2022) Sustainability and Green Technology Innovation. Remittances Review, 7 (2). pp. 12-24. ISSN 20596588

Vetrivel, V and Sasikumar, P. and Gokulakrishnan, A and Ruby Evangelin, M. and Jayanthi, V and Vijayalakshmi, V (2022) The impact of sales promotion techniques on consumer purchase intention in FMCG products. International Journal of Commerce and Management Research, 8 (1). pp. 23-26. ISSN 2455-1627

Ruby Evangelin, M. and Vasantha, S. (2022) Mediating Effect of Impulsive Buying Tendency Between Shopping Enjoyment and Online Impulsive Buying Behavior. In: Ambient Communications and Computer Systems. Springer, pp. 467-473.